Product
Product pages with presence
Hero, proof, and one clear next step — how we think about PDPs.
One job for the first screen
The first viewport should introduce the product, not a dashboard. Brand, title, a short line, and a clear action. Everything else can wait below.
Show, then explain
Lead with imagery or a short gallery that shows the product in context. Highlights and details earn their place after someone’s already curious.
Access should feel obvious
If someone owns the product, don’t make them hunt. A quiet “in your library” state and a setup path matter as much as the buy button.
Ship the feeling
Presence isn’t more chrome. It’s fewer competing signals — and a page that still feels like the brand after you strip the navigation away.
